How to Get Video Testimonials and Amplify Customer Trust

Genuine customer voices are persuasive. Watching someone share a genuine experience is refreshing in today's digital world. That’s why potential buyers actively seek out the experiences of others, and video testimonials stand out as a particularly powerful form of proof. Think about it: watching someone cheerfully praise how you helped them is marketing gold. Witnessing and hearing authentic praise can significantly influence purchasing decisions. 

So, if you’re wondering how to get video testimonials effectively and efficiently, here are some no-fail strategies for options that work when collecting video testimonials.

Option 1: Hire a Professional Videographer or Marketing Firm

This is a good option for getting polished, high-definition video testimonials to showcase client experiences. 

Pros: The primary advantage of this approach is the undeniably high-quality video production. Experienced videographers bring expertise in lighting, sound, and framing. They can also help interviewees articulate their thoughts and deliver compelling testimonials. If your company or organization sells a high-dollar service or product, customers may expect a more refined presentation. 

Cons: This premium service comes at a significant cost, often starting around $1,000 per finished minute of video, with substantial minimum project fees. Furthermore, coordinating schedules and arranging on-site filming can result in long lead times. In today's rapidly evolving digital landscape, the shelf life of video content can be relatively short, making this less of a scalable solution for ongoing video testimonial gathering.

Option 2: Use a Purpose-Built Platform for Collecting Video Testimonials

What if you could effortlessly gather authentic customer stories without the hefty price tag or logistical issues of traditional video production? It’s easier than you think. 

Pros: There are many advantages to using a platform that’s specifically designed for collecting video testimonials. 

1. It simplifies the processes of collecting, editing, and publishing these valuable assets, eliminating the need for expensive agencies. 

2. It removes the burden of on-site interference for your customers, allowing them to record at their convenience–and in their preferred location. 

3. These tools also typically provide centralized storage for your video library. Platforms like ours, with 4K video for mobile capabilities and seamless Canva integration, make this a simple, efficient approach.

Cons: While the authenticity of customer-recorded videos is a major strength, your reviewers may need guidance on how to leave a good video review. Providing clear prompts, simple guidance, and examples can help your customers feel confident before hitting “record.” Additionally, the video quality won’t match that of professional commercial productions, but we believe this genuine, unscripted video works better for authentic marketing channels like social media.

Option 3: Standard Online Meeting Tools for Collecting Video Testimonials

You likely already have access to platforms designed for virtual meetings. But what about using them for collecting video testimonials?

Pros: Zoom enables real-time interview capability, and this allows you to have more direct interaction and offer guidance. Some customers might also feel more comfortable if you’re on video with them because it creates a sense of connection.

Cons: This method can get chaotic and hard to schedule. You’ll probably spend a lot of time emailing back-and-forth to find the right time, and the resulting long-form videos may require considerable editing time to cut it down and get an impactful video testimonial. The video format usually isn’t great for mobile viewing (landscape vs. vertical), which could reduce social media views and engagement.  Plus, these tools aren’t designed for the streamlined process of collecting video testimonials at scale.

Set Your Strategy for Collecting Video Testimonials

The most effective strategy for how to get video testimonials hinges on your specific needs and resources. Here are a few things to consider:

• Your operational capacity: Evaluate your team's experience, the time you can allocate to video collection, and your budget constraints.

• Your customer's experience: Prioritize ease of participation, minimize the time commitment required, and offer flexible options for submitting their testimonials in a way that feels comfortable and intuitive.

Implementing an efficient system for collecting video testimonials is a powerful investment in building trust and driving conversions. Explore the available options and consider how a dedicated platform like Speaking of Me can streamline the process of gathering and leveraging the authentic voices of your satisfied customers.

Try Speaking of Me now and get your first 7 days free.

Eager to discover more about how to being collecting video testimonials and explore ways you can strategically use them in your marketing efforts? Check out our blog for more current tips and advice.