Your Complete Guide to Customer Testimonial Videos in 2025

Customer video testimonials matter for every industry. Yes, even yours.

Social proof is critical. It doesn’t matter if you’re selling multi-million dollar construction equipment or three dollar ice cream. Buyers are just people, and people trust other people more than they trust marketing copy. In fact, 92% of “consumers” say they trust peer recommendations over branded content. With AI avatars on the rise, authentic video testimonials are (we think) the best way to bring that trust to life.

A strong testimonial video: 

✔ Authentically showcases real customer experiences
✔ Builds trust faster than text alone, which can be edited to stretch the truth pretty easily
✔ Helps potential buyers visualize success with your product

And thanks to platforms like Speaking of Me, getting high-quality video testimonials has never been easier.

Video engagement rates blow text out of the water.

Video consistently outperforms text in terms of engagement. Here’s why:

• Viewers retain 95% of a message in video format compared to just 10% when reading text. Heck, you probably re-read this sentence once already.

• 84% of buyers say they’ve been convinced to purchase a product or service after watching a brand’s video. But not that Pepsi commercial. That was weird…

• Social media videos generate 1,200% more shares than text and image content combined.

• Landing pages with video see up to an 80% increase in conversions. That’s because landing pages are a moment of “flight or fill out” for most potential buyers.

Customer testimonial videos aren’t just nice to have—they’re often the last piece of the buying puzzle.

These social media platforms are ideal for using customer video testimonials.

Collecting testimonials is the first step. Then you need to use them in the right places. Here are the best platforms for 2025:

• LinkedIn – Great for B2B brands. Post testimonial snippets as organic content and ads. LinkedIn has over 1 billion members, making it perfect for professional content. Plus, they seem to be going all in on vertical video recently.

• Instagram & TikTok – Ideal for short, engaging testimonials that feel native to the platform. TikTok alone has over 1.5 billion active users, with short-form videos dominating engagement.

• YouTube – The best long-form option, ideal for deeper case study videos. YouTube has 2.7 billion monthly users, and 70% of viewers say they’ve bought from a brand after seeing its content.

• Your website – Feature testimonials on landing pages, product pages, and even the homepage. Videos on landing pages can boost conversion rates by 80% or more.

With Speaking of Me, you can easily collect and upload videos directly to these platforms without complicated editing or formatting issues.

What’s the ROI of video testimonials?

The return on investment (ROI) of video marketing is clear:

• When measured against conversion goals, 89% of marketers say video gives them a good ROI.

• 78% of people say that watching brand videos has convinced them to buy a product or service.

• Brands using video in their marketing efforts see a 66% increase in qualified leads per year.

Get customer vide testimonials with no meetings

Unfortunately, 34% of marketers don’t use video because they just don’t know where to start. You don’t need meetings, complicated video setups, or weeks of back-and-forth emails to collect amazing customer testimonials. Speaking of Me makes it simple, so you can focus on what matters—turning happy customers into your most effective sales tool.

Ready to start collecting testimonials the easy way? Try Speaking of Me today.