Maximizing Your Event’s Content Marketing Potential

Author: Karen Lewison

As event planners, we know that the energy, excitement, and authentic engagement at live events are impossible to replicate. You need to be there. 

But what if you could capture that magic and use it to fuel your content marketing strategy long after the event ends? 

One of the most powerful ways to do this is through video testimonials—real-time reactions, attendee soundbites, and "person-on-the-street" interviews that showcase the impact of your event in an authentic way. These videos aren’t just great for recapping an event; they create FOMO for future attendees and serve as compelling social proof for your brand.

And now is the perfect time to double down on creative, user-generated content, with an expected 42% increase in live events in 2025. This increase means more potential attendees, but also more competition for attention. 

Why Events Are the Perfect Place for Video Content

Your most engaged customers and users gather at your events, and they’re eager to share their experiences. Whether they’ve just attended an inspirational keynote, connected with industry peers, or discovered a new solution to help their business, they are primed to share with genuine enthusiasm. Capturing these moments in real-time means getting raw, unscripted feedback that resonates with your audience far more than a polished corporate video ever could.

Turning Testimonials Into a Content Powerhouse

Once you’ve collected these testimonials, the possibilities are endless. Here’s how you can maximize their impact:

• Event Recaps – Use snippets to create highlight reels that showcase the best moments.

• Social Media Gold – Short, shareable clips generate buzz and build anticipation for your next event.

• Website & Landing Pages – Add credibility by featuring real attendees sharing their positive experiences.

• Future Event Promotions – Show potential attendees what they missed and why they need to be at the next one.

Best Practices for Capturing Event Video Content

• Plan Ahead – Identify key moments and locations where you want to capture testimonials.

• Keep It Natural – Encourage attendees to speak candidly rather than using scripted responses.

• Make It Easy – Have a dedicated space or roaming team ready to capture quick soundbites.

• Act Fast – The sooner you share the content, the more relevant and impactful it will be.

• Leverage Tools – Utilize technology and platforms that simplify the process of capturing and managing video content.

Speaking of Me is an ideal way to capture live event testimonials. Why?

• Easy distribution: You can quickly generate a link to distribute to attendees or a QR code to display during a presentation or on event signage. 

• Easy submission: Attendees can record their feedback or testimonials whenever and wherever it works best for them - from the after party or right after the keynote.

• Easy management: Attendee videos are automatically uploaded from their device to your central dashboard. This makes collection, review, and download a cinch. 

• High quality: Leverage the higher quality 4K recordings for appealing social media posts. 

Try Speaking of Me now, free for your first 7 days.

Ready to Maximize Your Event’s Content Potential?

If you're looking to turn your event into a content-generating machine, now is the time to start using video testimonials. Your attendees are your best advocates—let them tell your story in their own words.